DUBLIN, Ohio, July 2, 2026 — American Freight, one of America’s leading discount furniture and mattress retailers, today announced the launch of its redesigned website, AmericanFreight.com. The new site gives customers a faster, more intuitive way to shop, purchase, and furnish their homes for less.
The site is built around speed, convenience, and reliability, with improved search and filtering, a streamlined checkout process, and enhanced inventory accuracy so customers can see what’s available before visiting their local store.
“We built this site around how customers actually want to shop today — quickly, on any device, with confidence that what they see online is what’s available in store,” said Shawn Stevenson, VP of IT & Ecommerce at American Freight. “Pairing that experience with the in-store values American Freight is known for makes furnishing a home easier from the very first click.”
Key Enhancements Include:
- Simplified Checkout – A faster, more intuitive purchase experience designed to reduce friction from cart to confirmation.
- Improved Inventory Visibility – Enhanced inventory management provides more accurate product availability across stores.
- Buy Online, Pick Up In-Store (BOPIS) – Customers can now reserve and purchase in-stock products online for convenient pickup at their local American Freight store.
- Mobile-Optimized Shopping – A responsive design delivers a seamless experience across desktop, tablet, and smartphone devices.
- Enhanced Product Discovery – Improved navigation, search functionality, and filtering help shoppers quickly find the furniture and mattresses that fit their needs.
- Better Product Information – Expanded product details, specifications, and imagery provide customers with more confidence before purchasing.
- Faster Site Performance –Improved page speeds, enhanced security, and greater reliability.
The new platform also lays the foundation for continued enhancements in the months ahead, including expanded financing options, online activation for protection plans, additional fulfillment capabilities, and other features designed to make furnishing a home easier than ever.
The launch reflects American Freight’s continued investment in technology and customer experience as the company supports continued growth across its nationwide network of stores.
