Privacy Policy

We may collect personally identifiable information (“PII”) from you such as your name, email address,
American Freight account username and password, mailing address, billing address, telephone number, mobile
phone number, credit card number, birth day, and rewards number you voluntarily submit to us when you
purchase items from us, sign up for one of our services or programs, or register with our Site. We may also
collect PII from you if you subscribe to our email program, participate in sweepstakes, contests, and
surveys, or in connection with content or suggestions you post on this Site. Please note that message and
data fees may apply if you register for mobile alerts.

We may use your PII to: process and
fulfill your order; deliver content, notify you of your order status; provide you with mobile alerts;
prevent fraud and otherwise provide you with customer service; respond to your inquiries and requests;
create an account and register you as a registered Site user; to send you information regarding this Site,
as well as about our products, programs or services; customize your experience on this Site and on other
American Freight Sites; or provide you with other services. We may also use the PII we collect from and
about you for our business purposes, such as data analysis, audits, developing new products and services,
operating and enhancing our Site, improving our services, personalizing your experiences, identifying usage
trends and determining the effectiveness of our promotional campaigns.

We also collect certain
information, including other categories of PII, about your use of the Site (“Usage-Information” – for
example, interests, hobbies, lifestyle choices, groups with whom you are affiliated) from you when you visit
this Site. Usage Information may be collected from you through cookies, pixel tags (also called web beacons
or clear gifs), local shared objects, device ID, and other technologies (collectively, “Cookies”), which are
small bits of information placed on your device (computer, tablet, smartphone) or web browser. We and our
third party service providers also use these technologies to identify your IP address, browser type, domain
name, and specific web pages through which you click. This information is collected automatically and
utilized to help us look for trends to improve our Site and your interactive experience, Site operations,
and fraud prevention. This technology also allows us to recognize you when you return to this Site and to
provide you with a customized experience that we feel will be of value to you.

Most web
browsers allow you to exercise control over certain Cookies by erasing them, blocking them, or notifying you
when such a file is stored. Please take a look at your particular browser for instructions on this function.
If you do elect to disable cookies, please note that you may not be able to take full advantage of a
personalized experience on this Site and on other American Freight sites.

Some Site features
may make use of your device attributes and settings that will allow our Site to determine your physical
location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or
other technologies. We use this information to enhance and personalize your experience and provide you with
offers, products and services that may be of interest to you. For example, this Site may help you find your
closest store or send you messages that may be of interest to you based on your current location. American
Freight has no control over your device settings, but we do recommend enabling location services on your
device so you can take advantage of the location based features and functionality offered by this Site.


We also may collect other information about you from third parties, including, demographic
information (such as number of household members, age, and gender) and information about your purchase
preferences. We use this information to customize your experience on our Site and on other American Freight
family of business Sites, to provide you with the most relevant products, services and offers, to ensure the
accuracy of our records, and to update your personal account information.

From time to time, we may send you emails with promotional offers and messages. If you would no longer
like to receive emails with promotional offers and messages from this Site, you can unsubscribe from these
emails by following the unsubscribe link located at the bottom of each promotional email. Your email address
will be removed from this Site’s email marketing list within 10 days. Please note that you may still receive
transactional, relationship or other non-promotional emails (e.g., order confirmations, shipping notices,
statements, important information regarding a product you have purchased).

The California Consumer Privacy Act of 2018 (“CCPA”) requires us to provide additional privacy-related
information to residents of California.

CCPA Disclosures

The section entitled “What Type of Information Do We Collect and How Do We Use It?” above lists the
categories of PII we have collected about California residents in the preceding 12 months. For purposes of
this California Privacy Rights section, these categories of PII include the following information that
identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be
linked, directly or indirectly, with you or your household:

• Identifiers including name, email address, American Freight username and password, mailing
  address, billing address, telephone number, mobile phone number, birth day and IP address;
• Commercial information including credit card number, rewards number, demographic information, and
  information about your purchase preferences; and
• Internet or other electronic network activity information including browser type, domain name,
  specific web pages through which you click, and physical location information derived from your device
  attributes and settings.

Consistent with the section entitled “What Type of Information Do We Collect and How Do We Use It?” above,
we collect PII from you and the devices you use, or from third parties.

The section entitled “What Type of Information Do We Collect and How Do We Use It?” above lists the
business and commercial purposes for which we collect California residents’ PII. As described above in the
sections entitled “What Type of Information Do We Collect and How Do We Use It?” and “What Information Do We
Share and with Whom?,” we also share and/or disclose your PII as follows:

• Sharing your PII for business purposes. We may share the following categories of your PII with
  the American Freight family of businesses and related and unrelated business partners; service providers;
  regulatory authorities and law enforcement officials; and other third parties for our business purposes:

   

  • Identifiers;
  • Commercial information; and
  • Internet or other electronic network activity information

   

  As described above, examples of business purposes include, but are not limited to, data analysis,
  audits, developing new products and services, enhancing our Site, improving our services, personalizing
  your experiences, and protecting against fraud.

• Sharing your PII for commercial or other purposes. We may share the following categories of your
  PII with the American Freight family of businesses and related and unrelated business partners, service
  providers, and other third parties in a manner that constitutes a “sale” under California law:

   

  • Identifiers;
  • Commercial information; and
  • Internet or other electronic network activity information.

  This information may be shared for the following purposes: marketing and retargeting.

California Residents’ Privacy Rights

1. 1. Verifiable Consumer Requests regarding Disclosure, Deletion and Handling of PII. Subject to
      certain exceptions and qualifications, as a California resident, you have the right to, at no charge, up
      to twice every 12 months:
      
      

       

      • Disclosure Right: To submit a verifiable request that we disclose to you the categories and specific
        pieces of PII that we have collected about you in the prior 12 months and to have this delivered,
        either (a) by mail or (b) electronically in a portable and, to the extent technically feasible,
        readily useable format that allows the individual to transmit this PII to another entity without
        hindrance.
      • Deletion Right: To submit a verifiable request to delete the PII that we have collected about you,
        except where such PII is maintained for certain exempt purposes described under the CCPA.
      • Additional Information Right. To submit a verifiable request that we disclose to you how we have
        handled your PII in the prior 12 months, including the:

         

        • categories and specific pieces of PII collected about you;
        • categories of sources from which the PII is collected;
        • business or commercial purpose for collecting or selling (if applicable) the PII;
        • categories of third parties with whom we have shared your PII;
        • PII that we have disclosed or shared with a third party for a business purpose; and
        • categories of third parties to whom the PII has been sold and the specific categories of PII
          sold to each category of third party.
      • Should you wish to request the exercise of your rights as detailed above with regard to your PII, to
        the extent required by applicable law, we will respond to your request to exercise your rights above
        upon your request submitted via one of the following options:
        

         

        • Submit your request online through our Privacy Request Web Form;
        • send a written request to: “American Freight, 109 Innovation Ct. Suite J, Delaware, Ohio 43015,
          Attn: Legal Department”; or
        • Call us toll-free at (855) 788-2891

        Please note that we may need to take steps, including to request additional information from you,
        to verify your identity. For authorized agents submitting requests on behalf of California consumers,
        we may request the authorized agent provide us with a copy of a valid power of attorney or evidence of
        the written authorization. Please indicate in your request that you are a California resident making a
        “California Privacy Rights” inquiry.

1. 1. Do Not Sell My Information. To opt-out of the “sale” of your PII as described in this “California
      Privacy Rights” section, click here: Do Not Sell My Personal Information.

1. 1. Right to Non-Discrimination. American Freight will not discriminate against California residents
      for exercising their rights under the CCPA.

1. Notice of Financial Incentives. American Freight may offer financial incentive programs to
   California residents. As a California resident, you must opt-in to participate in any financial incentive
   program we may offer after reviewing the terms of such program and the instructions for opting-in. You
   have the right to revoke your consent to participate in any financial incentive program we may offer at
   any time, and you may do so by contacting us as defined below.

American Freight does not sell your personally identifiable information for money. However, if you would
like to request to opt-out of the sale of your personally identifiable information, you may submit your
request online through our Privacy Request Web Form; send a written request to: “American Freight,109 Innovation
Ct. Suite J, Delaware, OH 43015, Attn: Legal Department”; or call (855)
788-2891. If submitting a written request, please include your name, mailing address, telephone number
and email address. Please indicate in your request that you are a Nevada resident making a “Nevada Privacy
Rights” inquiry.

Please note that we may need to take steps, including to request additional information from you, to
verify your identity. For authorized agents submitting requests on behalf of Nevada consumers, we may
request the authorized agent provide us with a copy of a valid power of attorney or evidence of the written
authorization.

American Freight may update this Privacy Policy from time to time. Please check our Privacy Policy
periodically for changes. If we make any material changes, we will notify you by email (sent to the email
address specified in your account) or by means of a notice on this Site prior to the change becoming
effective. We encourage you to periodically review this page for the latest information on our privacy
practices.

How may I contact you section is missing please contact our customer service via our web site at:

• American Freight

Because email communications are not always secure, please do not include credit card or other financial
information, health or prescription-related information or other sensitive information in your email to us.

Please see the American Freight Terms of Use, available here, for information regarding our SMS program.